Users will soon have a updated setting that allows them to lessen the amount of AI-created media appearing in their streams. This step comes as the company announced that it currently hosts more than 1 bn content made with AI.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a full-scale rollout. This development comes amid a surge in AI content, spurred by emerging AI video creators.
AI Proliferation Online
Studies have shown that almost 10% of the quickest rising content creators on another major platform exclusively feature clips produced artificially. A significant portion of this content is classified as low-quality AI content, a label for inferior, mass-produced content that is often nonsensical or bizarre.
Based on user feedback that many people enjoy content made with AI tools, ranging from computer-generated images to science explainers, and we aim to give people the option to increase or decrease of that, according to their own choices,” stated a company executive.
AI on the Platform
The platform disclosed that there are currently over a billion videos on its app tagged as artificially created. Overall, more than 100 mn videos are uploaded to the service every day, making AI-generated material a minor portion of its complete catalog.
Customizing Your Feed
Viewers will be able to limit or boost the amount of AI-generated videos they see by opening the topic control setting in the platform and selecting AI-made media. Additional categories that currently be modified under the setting include current affairs, fashion, beauty, and movement.
Content Labeling and Policies
The platform’s rules require users to tag “realistic” artificially created content, and it prohibits dangerous AI impersonations of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is unmarked can be taken down under its community policies.
In addition, the app will from now on attach an AI-generated tag to content produced via its proprietary AI systems, or detected by an cross-platform project for spotting content made by AI. This step is aimed to deter users from seeking to circumvent the tagging system.
AI Literacy Programs
TikTok is additionally launching a two million dollar AI literacy fund for experts and organizations to develop informative material about using AI responsibly. This initiative will support charitable organizations specializing in educating coding and technology.
Platform Protection
The video-sharing app has defended its moderation strategy, following controversy over intentions to cut jobs for a large number of safety staff in the United Kingdom. It is expected to reduce a significant number of roles in its trust and safety division in London, with worker representatives and online safety experts voicing alarm that staff are being displaced by automated systems.
A company official explained that staff-based oversight would remain essential, but AI can protect employees by removing the most harmful content ahead of it gets reviewed by staff. The platform reported a 76% decrease in explicit and harmful content seen by content reviewers over the last 12 months due to intervention by its automated systems.
It is vital to combine people and machines to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s very important to reduce exposure to harmful content as rapidly, which is why a significant AI assistance is really helping us operate efficiently.”
