Turns out the manager endured defeat by lower-league opposition. He weathered a decisive European final versus one of the worst Tottenham teams for many years. He could survive home defeats to West Ham and Wolves, finishing 15th, his rigid approach, squandering the team's best homegrown talent, a poor winning percentage, calling the squad the poorest the club has ever seen. But there was one adversary against whom Ruben Amorim was not permitted to tango. If you challenge the sporting director, and you best not miss.
Unfortunately, similar to numerous top-flight defender during Blackburn Rovers' title-winning 1994-95 season, Amorim took on the executive and seems to have missed. The most distracted of readers will notice the irony here: a manager who frequently berated at his players for failing in one-on-one duels crumbling when confronted by the white heat and animal charisma of a England's top division's most feared football executives.
And frankly, this entire painful saga appears to portray Jason Wilcox in a different perspective. Perhaps it might have been tempting, given his nine months of experience at Southampton, to view him as little more than a drudge in the United exoskeleton: a man who owed his position as much to his close relationship with ex-colleague Omar Berrada as any verifiable talent. How mistaken we all were. By masterfully outsmarting the club's celebrated manager, as he outmanoeuvred the unfortunate Dan Ashworth before him, Jason Wilcox has proved himself to be among football's true generals: a strategic mind that United’s competitors are now rightly wary.
For example, this was the director , after being involved in the leadership that appointed the 3-4-3 fundamentalist the coach in the first place, played a key role in trying to persuade him to ditch his favored formation. Unsurprisingly, these pleas faced pushback. But perhaps such directives hold greater authority when delivered from the mouth of a man the unimpeachable soccer background of Jason Wilcox, holder of three England caps and a contributor to a championship team from 31 years ago.
Maybe eventually Jason Wilcox might agree to outline his reasoning publicly. Perhaps at some point he might be asked why Amorim is walking away with a full payout, without any compensation reduction clause activated. The director seldom speaks publicly, and with very good reason. The real thinkers in football – individuals such as Jason Wilcox – function at a level beyond our own prosaic understanding. If he ever did speak, probably all we would hear would be high-frequency signals and complex calculations. Wanting is not the same as being ready to receive.
But of course, in training our focus on the sporting director we overlook the true genius behind the modern United throne. Jason Wilcox is, after all, merely executing the directives of his ultimate line manager the billionaire owner, who privately has made very clear his desire for a back four. It is reported, the owner has also suggested playing Bryan Mbeumo as a right wing-back. The owner is eager for United to adopt analytics and analytics. According to ESPN, during a leadership summit soon after his investment, he announced that United’s style of play “shall be decided by this group”.
After all, Ratcliffe is a specialist in these intricate footballing stuff, drawing from his background in petrochemicals and sailing. Most importantly he is incredibly rich, and as we all know, the wealthy are the best of us: more insightful, more wise, more tactically astute, fundamentally better. Whom else could one trust to manage a strategic plan of austerity, the construction of a new stadium that appears similar to an abstract design, the signing of Benjamin Sesko?
This represents a shift we are increasingly seeing in top-tier football. Historically, teams mistakenly delegated big footballing decisions to low-level employees such as coaches, talent spotters – even footballers. Maybe previously possible for an up-and-coming, innovative manager with ideas and energy to go into a club and see their vision through to completion. But how many companies have these guys established? How many mass redundancies have they overseen? Far preferable to invest genuine authority where it belongs: the leadership tier, the casually dressed executives, the individuals with impressive professional resumes. It is wiser to decide the strategy by the directors and appoint someone who will adapt their offering to suit. If managers were once chefs, they have become more akin to Deliveroo drivers: not really creating the food, but still ultimately answerable should it be delivered poorly or fails to meet standards.
In the meantime, their job is increasingly less about defining the vision and more about selling it: the front-facing representative on the front desk, the visible figurehead for a club they can do little to influence. A coach at Chelsea takes a squad of literal children into the Champions League and wins domestic cups, and essentially gets sacked for speaking out. Wilfried Nancy sees his reputation ruined while those individuals who hired him continue to make errors another day.
And possibly in a small way this is simply neoliberalism at work: the elevation of a privileged overclass who are infallible, whose choices remain untouchable, whose errors can invariably be sacked away without justification. Appoint the 3-4-3 coach only to dismiss them for playing too much that system. Bring in the process guy and then bin them for taking too long. And most importantly be grateful; for the incremental increases in ticket costs, for your new player acquisitions, for the reality that the grownups – regardless of their expertise – are in charge.
A tech journalist and digital strategist with over a decade of experience covering UK innovation and startup ecosystems.